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LEARN

Understanding why makes everything else easier.

THE PROCESS

Better fishing starts with asking the right questions.

WHERE

Where are they?

Understand the water, conditions, cover and where the fish are positioned.

HOW

How can I reach them?

Choose the approach and delivery method that puts you in position to present efectively.

The answer to one question leads to the next.

WHAT

What should I present?

Choose the bait, profile, color, depth, speed and cadence that fits the condition.

FISH

Present your offering.

Make the cast. Execute the presentation. Pay attention to what the fish are telling you.

HOW I TEACH IT

Fishing gets easier when you stop memorizing answers and start understanding how the pieces connect. 

APPLY

Take those principles to different waters, species and situations and make better decisions on your own.

UNDERSTAND

Learn the fundamentals behind fish behaviour, water, structure, conditions and presentation.

CONNECT

See how location, approach and lure choice influence one another instead of treating them as separate decisions.

The goal isn’t to tell you what to throw. It’s to help you understand why.

THE FISHING FAMILY TREE

Everything in fishing is connected.

Species change. Water changes. Techniques change.


But the decisions that lead to catching fish follow patterns.

I built the Fishing Family Tree to organize those patterns — from the water you're fishing, to the structure you're targeting, to how you present a bait and ultimately the fish you're trying to catch.

Start anywhere. Follow the branches. See how the pieces connect.

START WITH THE FUNDAMENTALS

Before worrying about specific techniques or species, understanding your rod, reel and line will make everything else easier.

VIEW ALL LEARNING VIDEOS →

START LEARNING

Build your understanding one piece at a time.

FIND THE FISH

WHERE are they?
Water • Conditions • Structure • Position

CHOOSE 

WHAT should I present?
Bait • Profile • Color • Depth • Speed • Cadence

PRESENT 

HOW do I deliver it?
Casting • Vertical • Trolling • Live Bait • Other presentation methods

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EXPLORE THE LIBRARY

Build on the fundamentals.
Explore by what you want to understand.

TECHNIQUES

Casting • Vertical • Trolling • Bottom Contact • Reaction • Topwater • Live Bait

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SPECIES

Bass • Walleye • Pike • Trout • Salmon • Saltwater • and more

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GEAR & SET UP

Rods • Reels • Line • Lures • Electronics • Boat Setup

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EXPLORE THE LIBRARY

Fishing never stops teaching.
The more you understand how the pieces connect, the easier it becomes to make your own decisions on the water.

Find the fish. Choose. Present. Learn from what happens next.

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